Career Path
Data Analyst
Analyze and interpret complex datasets to uncover trends and insights, supporting data-driven decision-making in industries like finance, healthcare, and marketing.
Business Intelligence Analyst
Transform raw data into actionable business insights, using tools like Tableau and Power BI to create visualizations that drive strategic decisions.
Data Storyteller
Combine data analysis with storytelling techniques to communicate insights effectively, making complex data accessible to non-technical stakeholders.
Market Research Analyst
Use data analysis to identify market trends, consumer behavior, and competitive landscapes, helping businesses refine their strategies.
Why this course?
The Undergraduate Certificate in Storytelling through Data Analysis is increasingly significant in today’s data-driven market, particularly in the UK, where data literacy is a growing priority. According to recent statistics, 85% of UK businesses consider data analysis a critical skill, yet only 25% of employees feel confident in their ability to interpret and communicate data effectively. This skills gap highlights the importance of programs like this certificate, which equips learners with the ability to transform raw data into compelling narratives that drive decision-making.
Below is a 3D Line chart illustrating the growing demand for data storytelling skills in the UK over the past five years:
Year |
Demand Index |
2018 |
60 |
2019 |
65 |
2020 |
70 |
2021 |
78 |
2022 |
85 |
The certificate bridges the gap between technical data analysis and effective communication, a skill set that is highly sought after in industries such as finance, healthcare, and marketing. With the rise of
big data and
AI-driven insights, professionals who can translate complex data into actionable stories are invaluable. This program not only enhances employability but also aligns with the UK’s strategic focus on becoming a global leader in data innovation.
Who should apply?
Ideal Audience |
Why This Course Fits |
Recent Graduates |
With 85% of UK employers valuing data skills, this course equips graduates with storytelling through data analysis to stand out in competitive job markets. |
Career Changers |
For professionals seeking to pivot into data-driven roles, this certificate offers a practical foundation in data storytelling, a skill in demand across industries. |
Analysts and Researchers |
Enhance your ability to communicate insights effectively. In the UK, 72% of data professionals report that storytelling is critical for influencing decision-makers. |
Small Business Owners |
Learn to leverage data storytelling to drive growth and make informed decisions, a skill increasingly vital for UK SMEs. |
Educators and Trainers |
Equip yourself with tools to teach data storytelling, a growing focus in UK education and professional training programs. |