Career Path
Why this course?
The Undergraduate Certificate in Social Media for Health Marketing is a critical qualification in today’s digital-first healthcare landscape. With 87% of UK adults using social media and 72% of healthcare professionals leveraging these platforms for patient engagement, this certificate equips learners with the skills to navigate the intersection of health communication and digital marketing. The demand for professionals skilled in health marketing is rising, with the UK’s digital health market projected to grow by 14.5% annually by 2025. This program addresses current trends, such as the use of social media for public health campaigns, patient education, and brand building, making it highly relevant for learners and professionals alike.
| Statistic |
Value |
| UK adults using social media |
87% |
| Healthcare professionals using social media |
72% |
| Annual growth of UK digital health market |
14.5% |
Who should apply?
| Audience |
Why This Course is Ideal |
| Healthcare Professionals |
With 88% of UK adults using social media, healthcare professionals can leverage platforms like Twitter and LinkedIn to promote public health campaigns and engage with patients effectively. |
| Marketing Graduates |
This course bridges the gap between traditional marketing and health communication, offering specialised skills to tap into the £6.7 billion UK health marketing industry. |
| Public Health Advocates |
Learn to craft impactful social media strategies to address health disparities, especially in underserved communities where 45% of UK adults seek health information online. |
| Aspiring Health Influencers |
Gain the tools to build a credible online presence and create content that resonates with audiences, aligning with the growing trend of health-conscious UK consumers. |
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Develop and implement health marketing campaigns on social media platforms to engage target audiences and promote public health initiatives.
Create compelling health-related content for social media, including videos, infographics, and blog posts, to educate and inform the public.
Analyze social media metrics and trends to optimize health marketing strategies and measure campaign effectiveness.