Career Path
Market Research Analyst
Analyze market trends and consumer behavior to support strategic decision-making in international markets.
Business Intelligence Specialist
Leverage data analytics to provide insights for international market planning and competitive analysis.
International Marketing Manager
Develop and implement marketing strategies tailored to global markets, ensuring brand relevance and growth.
Data-Driven Strategist
Use advanced analytics to identify opportunities and risks in international market expansion.
Why this course?
The Undergraduate Certificate in International Market Analysis and Planning is a critical qualification for professionals aiming to thrive in today’s globalized economy. With the UK’s international trade reaching £1.3 trillion in 2022, the demand for skilled analysts who can navigate complex market dynamics has surged. This program equips learners with the tools to analyze global trends, forecast market behavior, and develop strategic plans, making it indispensable for industries like finance, retail, and technology.
The chart below illustrates the growth of UK exports to key markets over the past five years, highlighting the need for professionals adept in international market analysis.
| Year |
EU (£ Billion) |
USA (£ Billion) |
Asia (£ Billion) |
| 2018 |
300 |
150 |
100 |
| 2019 |
320 |
160 |
120 |
| 2020 |
310 |
170 |
130 |
| 2021 |
330 |
180 |
140 |
| 2022 |
350 |
200 |
160 |
The program’s focus on
data-driven decision-making and
strategic planning aligns with the UK’s emphasis on expanding trade partnerships post-Brexit. As businesses increasingly rely on market insights to identify opportunities and mitigate risks, this certification ensures learners are well-prepared to meet industry demands. With the rise of digital transformation and e-commerce, professionals with expertise in
international market analysis are poised to drive growth and innovation in the UK economy.
Who should apply?
| Audience Profile |
Why This Programme is Ideal |
UK-Specific Insights |
| Aspiring market analysts |
Gain practical skills in international market analysis and planning to excel in global business environments. |
Over 70% of UK businesses are actively seeking professionals with expertise in international market trends (Source: CBI). |
| Recent graduates |
Enhance employability with a specialised qualification in market analysis and strategic planning. |
Graduates with market analysis skills earn 20% more on average in the UK (Source: HESA). |
| Career switchers |
Transition into high-demand roles in international trade, marketing, or business strategy. |
UK exports reached £700 billion in 2022, highlighting the need for skilled market analysts (Source: ONS). |
| Small business owners |
Learn to identify global opportunities and develop data-driven strategies for growth. |
Over 50% of UK SMEs are exploring international markets, creating demand for market analysis expertise (Source: FSB). |
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