Undergraduate Certificate in Google Ads Conversion Tracking

Monday, 20 January 2025 23:32:23

International students can apply

Short course
110 already enrolled
100% Online
Admission open 2025

Undergraduate Certificate in Google Ads Conversion Tracking

The Undergraduate Certificate in Google Ads Conversion Tracking equips learners with essential skills to optimize digital marketing campaigns. This program focuses on mastering conversion tracking, analyzing performance metrics, and enhancing ROI for businesses.

Designed for marketing students, aspiring digital marketers, and small business owners, it provides hands-on experience with Google Ads tools. Participants will learn to set up tracking, interpret data, and implement strategies to drive measurable results.

Ready to elevate your digital marketing expertise? Enroll today and unlock the power of data-driven advertising!

Course Content

• Introduction to Google Ads Conversion Tracking
• Setting Up Conversion Tracking in Google Ads
• Understanding Conversion Actions and Goals
• Analyzing and Interpreting Conversion Data
• Optimizing Campaigns Using Conversion Metrics
• Troubleshooting Common Conversion Tracking Issues
• Advanced Techniques for Multi-Channel Attribution
• Integrating Google Ads with Google Analytics
• Best Practices for Conversion Tracking Implementation
• Case Studies and Real-World Applications of Conversion Tracking

Fee and payment plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

1 month

2 months

This programme does not have any additional costs.

Course fee

The fee for the programme is as follows:

1 month:GBP £140

2 months:GBP £90

Apply Now

Complete the online enrolment form and Pay enrolment fee of GBP £10.
Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.

APPLY NOW

Got questions? Get in touch

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+44 75 2064 7455

admissions@LSIB.lk

+44 (0) 20 3608 0144

Career Path

Digital Marketing Specialist

Professionals skilled in Google Ads Conversion Tracking are in high demand, with roles focusing on optimizing ad performance and improving ROI for businesses.

PPC Campaign Manager

PPC managers leverage Google Ads Conversion Tracking to monitor campaign success, adjust strategies, and maximize ad spend efficiency.

E-commerce Analyst

Analysts use conversion tracking to evaluate online sales performance, identify trends, and recommend data-driven strategies for growth.

Why this course?

The Undergraduate Certificate in Google Ads Conversion Tracking is a critical qualification for professionals aiming to excel in digital marketing. With the UK's digital ad spend projected to reach £29.6 billion in 2024, mastering conversion tracking is essential for optimizing campaigns and maximizing ROI. Businesses increasingly rely on data-driven strategies, and this certification equips learners with the skills to track, analyze, and improve ad performance effectively. Below is a 3D Line chart illustrating the growth of digital ad spend in the UK from 2020 to 2024:

The table below highlights key statistics related to digital marketing trends in the UK:

Year	Ad Spend (£bn)	Growth Rate (%)
2020	16.5	12.2
2021	19.1	15.8
2022	22.3	16.8
2023	26.0	16.6
2024	29.6	13.8

This certification is particularly valuable as businesses prioritize

Who should apply?

Audience	Why This Course is Ideal	UK-Specific Insights
Marketing Professionals	Enhance your digital marketing skills with Google Ads Conversion Tracking to optimise campaigns and improve ROI.	Over 60% of UK businesses use Google Ads, making this skill highly sought-after in the job market.
Small Business Owners	Learn to track conversions effectively, ensuring your ad spend delivers measurable results for your business.	Small businesses in the UK account for 99.9% of the private sector, with many relying on Google Ads for growth.
Aspiring Digital Marketers	Gain a competitive edge by mastering Google Ads Conversion Tracking, a critical skill for entry-level roles.	Digital marketing roles in the UK have grown by 30% in the past year, highlighting the demand for these skills.
Freelancers	Expand your service offerings by adding Google Ads Conversion Tracking expertise to your portfolio.	Freelancers make up 15% of the UK workforce, with many specialising in digital marketing services.