Career Path
Digital Marketing Specialist: Manage and optimize Google Ads Display campaigns to drive traffic and conversions for businesses.
PPC Campaign Manager: Oversee pay-per-click strategies, ensuring ROI and alignment with business goals.
Google Ads Strategist: Develop data-driven strategies to maximize ad performance and client satisfaction.
E-commerce Marketing Manager: Leverage Google Ads Display to boost online sales and enhance brand visibility.
Display Advertising Analyst: Analyze campaign performance and provide actionable insights for optimization.
Why this course?
The Postgraduate Certificate in Google Ads Display Certification holds immense significance in today’s digital marketing landscape, particularly in the UK, where businesses are increasingly investing in online advertising. According to recent data, the UK digital advertising market grew by 11% in 2023, with display ads accounting for 35% of total digital ad spend. This certification equips professionals with advanced skills in creating, managing, and optimizing Google Display campaigns, making them highly sought-after in a competitive job market.
Below is a 3D Line chart and a table showcasing UK-specific statistics on digital ad spend trends:
Year |
Digital Ad Spend (£bn) |
Display Ad Share (%) |
2020 |
16.5 |
32% |
2021 |
18.2 |
33% |
2022 |
20.1 |
34% |
2023 |
22.3 |
35% |
The certification not only enhances career prospects but also aligns with the growing demand for
Google Ads Display expertise in the UK. With businesses prioritizing
data-driven advertising strategies, certified professionals are well-positioned to drive ROI and optimize ad performance. This makes the
Postgraduate Certificate in Google Ads Display Certification a valuable asset for learners and professionals aiming to stay ahead in the evolving digital marketing industry.
Who should apply?
Audience |
Why This Certification? |
Relevance in the UK |
Marketing Professionals |
Enhance your digital marketing skills with the Postgraduate Certificate in Google Ads Display Certification. Learn to create impactful campaigns that drive results. |
Over 60% of UK businesses use Google Ads to reach their target audience, making this certification highly valuable for career growth. |
Small Business Owners |
Gain the expertise to manage your own Google Ads Display campaigns, saving costs and increasing ROI. |
In the UK, 99% of businesses are SMEs, and many rely on digital advertising to compete in the market. |
Recent Graduates |
Stand out in the job market by adding a Postgraduate Certificate in Google Ads Display Certification to your CV. |
Digital marketing roles in the UK have grown by 30% in the last 5 years, offering ample opportunities for certified professionals. |
Career Changers |
Transition into the dynamic field of digital marketing with a certification that equips you with in-demand skills. |
With 82% of UK consumers researching products online, businesses are increasingly investing in Google Ads expertise. |