Career Path
Visual Merchandiser
Specializes in creating eye-catching retail displays, including holiday window setups, to drive customer engagement and sales.
Retail Display Designer
Focuses on designing and implementing creative retail displays, ensuring alignment with brand identity and seasonal themes.
Window Display Artist
Combines artistic skills with retail expertise to craft immersive and thematic holiday window displays.
Why this course?
A Postgraduate Certificate in Retail Holiday Window Display holds immense significance in today’s competitive retail market, particularly in the UK, where visual merchandising plays a pivotal role in driving footfall and sales. According to recent statistics, the UK retail sector generated £439 billion in 2022, with holiday seasons contributing significantly to this revenue. Effective window displays are critical, as 68% of UK shoppers admit that attractive storefronts influence their decision to enter a store. This certificate equips learners with advanced skills in creating immersive, trend-driven displays that resonate with evolving consumer preferences, such as sustainability and digital integration.
| Year |
Retail Revenue (£bn) |
| 2019 |
394 |
| 2020 |
358 |
| 2021 |
417 |
| 2022 |
439 |
The program addresses current trends, such as the integration of augmented reality (AR) in window displays, which 42% of UK retailers are now exploring. By mastering these techniques, professionals can enhance brand visibility and customer engagement, making this qualification invaluable in a market where
retail holiday window displays are a key differentiator.
Who should apply?
| Audience Profile |
Why This Course is Ideal |
Relevant UK Statistics |
| Creative Professionals |
Perfect for designers, visual merchandisers, and artists looking to specialise in retail holiday window displays. Gain hands-on skills to create captivating designs that drive footfall and sales. |
In 2022, 78% of UK retailers reported that creative window displays significantly boosted in-store traffic during the holiday season. |
| Retail Managers |
Ideal for retail managers aiming to enhance their store's visual appeal and customer experience. Learn to align window displays with brand identity and seasonal trends. |
Retail sales in the UK reached £439 billion in 2022, with holiday periods accounting for 30% of annual revenue. |
| Career Changers |
Great for individuals transitioning into the retail or design industry. Build a portfolio and gain industry insights to stand out in the competitive UK retail market. |
The UK retail sector employs over 3 million people, with visual merchandising roles growing by 12% annually since 2020. |
| Recent Graduates |
Tailored for graduates in design, marketing, or business seeking to specialise in retail holiday window displays. Develop practical skills and industry connections. |
Graduate employment in the creative industries rose by 8% in 2022, with retail design roles in high demand. |
.webp)
