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Postgraduate Certificate in Customer Relationship Management for Fashion

Friday, 24 January 2025 00:39:46

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Overview Entry Requirements Course Structure Fees and Payment Plans Accreditation Apply Now

Postgraduate Certificate in Customer Relationship Management for Fashion

The Postgraduate Certificate in Customer Relationship Management for Fashion equips professionals with advanced strategies to build lasting client connections in the luxury and fashion industries. This program focuses on data-driven insights, personalized marketing, and customer loyalty to drive brand success.


Designed for fashion marketers, retail managers, and CRM specialists, it blends theory with practical tools to enhance customer engagement and retention. Learn to leverage emerging technologies and trends to stay ahead in a competitive market.


Ready to elevate your career? Explore the program today and transform your approach to fashion CRM!

Course Content

  • • Foundations of Customer Relationship Management (CRM) in Fashion
    • Consumer Behavior and Insights in the Fashion Industry
    • Data Analytics and CRM Tools for Fashion Brands
    • Omnichannel Marketing Strategies for Fashion Retail
    • Personalization and Customer Experience in Fashion
    • Loyalty Programs and Retention Strategies in Fashion
    • Ethical and Sustainable Practices in Fashion CRM
    • Digital Transformation and E-commerce Integration in Fashion
    • Brand Communication and Relationship Building in Fashion
    • Measuring and Optimizing CRM Performance in Fashion

Fee and payment plans

30 to 40% Cheaper than most Universities and Colleges

Duration

The programme is available in two duration modes:

1 month

2 months

This programme does not have any additional costs.

Course fee

The fee for the programme is as follows:

1 month:GBP £140

2 months:GBP £90

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  1. Complete the online enrolment form and Pay enrolment fee of GBP £10.
  2. Wait for our email with course start dates and fee payment plans. Your course starts once you pay the course fee.
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Got questions? Get in touch

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+44 75 2064 7455

admissions@LSIB.lk

+44 (0) 20 3608 0144



Career Path

CRM Manager (Fashion Industry)

Oversee customer relationship strategies, analyze data to enhance customer retention, and drive sales growth in the competitive fashion sector.

E-commerce CRM Specialist

Focus on optimizing online customer experiences, managing loyalty programs, and leveraging data to boost fashion e-commerce performance.

Customer Insights Analyst

Analyze customer behavior and preferences to provide actionable insights for fashion brands, ensuring data-driven decision-making.

Why this course?

The Postgraduate Certificate in Customer Relationship Management (CRM) for Fashion is a critical qualification for professionals aiming to excel in the UK’s competitive fashion industry. With the UK fashion market valued at £62 billion in 2023 and e-commerce accounting for 36% of total sales, CRM strategies are essential for driving customer loyalty and revenue growth. This program equips learners with advanced skills in data-driven decision-making, personalized marketing, and omnichannel engagement, addressing the growing demand for seamless customer experiences. Below is a 3D Line chart illustrating the growth of UK fashion e-commerce sales from 2020 to 2023:

Year E-commerce Sales (£bn)
2020 18.5
2021 22.3
2022 26.7
2023 30.1
The program’s focus on CRM for Fashion aligns with industry trends, such as the rise of AI-driven personalization and sustainability-focused consumer behavior. By mastering these skills, graduates can enhance customer retention, optimize marketing ROI, and contribute to the UK fashion sector’s growth. With 78% of UK consumers expecting personalized interactions, this qualification is indispensable for professionals seeking to stay ahead in a rapidly evolving market.

Who should apply?

Audience Profile Why This Course is Ideal Relevant UK Statistics
Fashion Industry Professionals This Postgraduate Certificate in Customer Relationship Management for Fashion is tailored for professionals seeking to enhance their CRM skills within the dynamic fashion sector. Whether you're a marketing manager, retail strategist, or brand consultant, this course equips you with the tools to build lasting customer loyalty and drive sales. In 2022, the UK fashion industry contributed £62 billion to the economy, with customer retention being a key driver of growth.
Aspiring Fashion Entrepreneurs For those looking to launch their own fashion brand, mastering CRM strategies is essential. This course provides insights into leveraging customer data, personalising experiences, and fostering brand advocacy, ensuring your business stands out in a competitive market. Over 60% of UK consumers prefer brands that offer personalised shopping experiences, highlighting the importance of effective CRM.
Recent Graduates in Fashion or Business If you've recently graduated with a degree in fashion, business, or marketing, this programme bridges the gap between academic knowledge and industry demands. Gain practical CRM expertise to fast-track your career in fashion retail or e-commerce. Graduates with specialised qualifications in fashion and business see a 20% higher employment rate within six months of graduation.
Career Changers Transitioning into the fashion industry? This course offers a focused pathway to understanding customer relationship management, making it ideal for professionals from diverse backgrounds looking to pivot into fashion. In 2023, 35% of UK professionals considered a career change, with fashion being one of the top industries of interest.