Career Path
Market Research Analyst: Analyze market trends and consumer behavior to guide business decisions. High demand in industries like retail and finance.
Business Intelligence Analyst: Transform data into actionable insights for strategic planning. Key role in tech and consulting sectors.
Data Analyst: Interpret complex datasets to support decision-making. Essential in healthcare, finance, and e-commerce.
Financial Analyst: Evaluate financial data to forecast business performance. Critical in banking and investment sectors.
Marketing Strategist: Develop data-driven marketing campaigns to boost brand visibility. Growing demand in digital marketing agencies.
Why this course?
The Postgraduate Certificate in Market Analysis for New Business is a critical qualification for professionals navigating today’s dynamic market landscape. With the UK economy increasingly driven by data-driven decision-making, this certification equips learners with advanced skills in market research, consumer behavior analysis, and competitive intelligence. According to recent UK statistics, 78% of businesses now rely on market analysis to identify growth opportunities, while 62% cite data-driven insights as a key factor in their strategic planning. These trends underscore the growing demand for professionals skilled in interpreting market trends and leveraging analytics to drive business success.
The chart below illustrates the rising importance of market analysis in the UK over the past five years, showcasing a steady increase in businesses adopting data-driven strategies.
| Year |
% of Businesses Using Market Analysis |
| 2019 |
65% |
| 2020 |
68% |
| 2021 |
72% |
| 2022 |
75% |
| 2023 |
78% |
This certification not only addresses the growing need for market analysis expertise but also aligns with the UK’s emphasis on innovation and competitiveness. By mastering tools and techniques in market analysis, professionals can unlock new business opportunities and contribute to sustainable growth in an increasingly data-centric economy.
Who should apply?
| Audience Profile |
Why This Course is Ideal |
UK-Specific Insights |
| Aspiring Entrepreneurs |
Gain the skills to analyse market trends and identify lucrative opportunities for new business ventures. |
Over 800,000 new businesses were registered in the UK in 2022, highlighting the growing entrepreneurial landscape. |
| Early-Career Professionals |
Enhance your employability with advanced market analysis techniques, a highly sought-after skill in the UK job market. |
87% of UK employers value data-driven decision-making, making this qualification a career booster. |
| Small Business Owners |
Learn to refine your business strategy by understanding customer behaviour and market dynamics. |
Small businesses account for 99.9% of the UK business population, making market analysis critical for growth. |
| Career Changers |
Transition into roles in marketing, consulting, or business development with confidence and expertise. |
Over 40% of UK professionals consider a career change, and this course provides a clear pathway to new opportunities. |
.webp)
