Career Path
Social Media Manager
Oversee social media strategies, engage with customers, and analyze performance metrics to enhance business-customer relationships.
Digital Marketing Specialist
Develop and execute digital campaigns to drive customer engagement and improve brand visibility on social media platforms.
Customer Experience Analyst
Analyze customer feedback and social media interactions to optimize customer satisfaction and loyalty.
Content Creator
Produce engaging content tailored to social media platforms to strengthen business-customer relationships.
Why this course?
The Undergraduate Certificate in Business-Customer Relationships through Social Media Platforms is a critical qualification in today’s market, where digital engagement drives business success. In the UK, 89% of businesses use social media for customer interaction, and 74% of consumers rely on social platforms to research products before purchasing. This certificate equips learners with the skills to leverage social media for building strong customer relationships, a key driver of brand loyalty and revenue growth.
The chart below illustrates the growth of social media usage in UK businesses over the past five years, highlighting the increasing importance of this skill set.
Year |
Businesses Using Social Media (%) |
2018 |
72 |
2019 |
76 |
2020 |
81 |
2021 |
85 |
2022 |
89 |
Professionals with expertise in
social media customer engagement are in high demand, as businesses seek to enhance their online presence and foster meaningful connections. This certificate not only addresses current trends but also prepares learners for future advancements in digital marketing and customer relationship management.
Who should apply?
Ideal Audience |
Why This Course is Perfect for You |
Aspiring marketers and business professionals |
With 92% of UK businesses using social media for customer engagement (Statista, 2023), this course equips you with the skills to build meaningful customer relationships and drive business growth. |
Small business owners and entrepreneurs |
Learn how to leverage platforms like Instagram and LinkedIn to connect with your audience, increase brand loyalty, and boost sales in the competitive UK market. |
Recent graduates seeking a competitive edge |
Stand out in the job market by mastering social media strategies that 78% of UK employers value in customer-facing roles (LinkedIn, 2023). |
Career switchers exploring digital marketing |
Gain practical insights into managing customer relationships through social media, a skill in high demand across industries in the UK. |