Career Path
Why this course?
A Graduate Certificate in Business Development with Social Media is increasingly significant in today’s market, where digital transformation drives business growth. In the UK, social media marketing is a critical tool for businesses, with 58% of UK adults using social media to discover new brands, according to Ofcom. Additionally, 74% of UK businesses leverage social media for marketing, highlighting its importance in driving customer engagement and revenue growth. This certificate equips professionals with the skills to harness social media platforms for strategic business development, addressing the growing demand for digital-savvy professionals.
The chart below illustrates the growth of social media usage in the UK over the past five years, showcasing its relevance to business development:
Year |
Social Media Users (Millions) |
2018 |
39 |
2019 |
42 |
2020 |
45 |
2021 |
48 |
2022 |
50 |
Professionals with a
Graduate Certificate in Business Development with Social Media are well-positioned to capitalize on these trends, leveraging platforms like LinkedIn, Instagram, and TikTok to drive business growth. The program aligns with industry needs, offering practical insights into
social media strategy, analytics, and customer engagement, making it a valuable asset in today’s competitive market.
Who should apply?
Audience Profile |
Why This Course is Ideal |
UK-Specific Insights |
Marketing Professionals |
Enhance your digital marketing skills with a focus on social media strategies to drive business growth. Learn to leverage platforms like LinkedIn, Instagram, and TikTok to engage audiences effectively. |
Over 57 million people in the UK use social media, making it a critical channel for business development. (Source: Statista, 2023) |
Small Business Owners |
Gain practical tools to expand your online presence and attract new customers. This course equips you with the knowledge to create impactful campaigns on a budget. |
99% of UK small businesses use social media for marketing, highlighting its importance for growth. (Source: Small Business Trends, 2023) |
Aspiring Entrepreneurs |
Build a strong foundation in business development while mastering social media tactics to launch and scale your ventures successfully. |
Startups using social media for marketing see a 24% higher growth rate compared to those that don’t. (Source: UK Business News, 2023) |
Career Changers |
Transition into a dynamic field by acquiring in-demand skills in social media marketing and business strategy, opening doors to new opportunities. |
Social media roles in the UK have grown by 32% in the past year, reflecting high demand for skilled professionals. (Source: LinkedIn, 2023) |